In today’s restaurant, more and more owners are installing electronic advertising media within their locations.  Thousands of dollars are spent trying to reach people through digital signage, TV screens, and various other electronic media.  The one thing that is overlooked is the ONE thing that people will see 100% of the time; the food menu.

In order to maintain an edge over competition, it is critical to control the experience of your clients in order to maintain your brand and dining experience.  A digital menu will provide a vehicle for an owner to market their offerings in such a way as to maximize sales in whatever direction they see fit, and all in real time!

According to industry sources, restaurants that have integrated a digital menu system have seen double digit increases in revenue.  In talking to the owner of the Lift Bar and Grill, a popular Vancouver restaurant, “we noted an 8-10% increase in sales in our first year of trials”.

The main concern was, “Will my guests like this?'" he said of restaurants several years ago. "That's gone away. Now everyone sees iPads and iPhones, and they know their guests will like it. They know their guests use these types of things."

Studies have been done indicating that people will either buy an item at the top of the list, or right at the bottom. By analyzing buying habits of your clients, you can strategically order and modify your menu to help maximize your revenue.

This trend remains true with alcohol purchases as well. Most alcohol reps will provide funds in exchange for product placements. If the appetite is there, you can consider selling advertising to local companion businesses. Having the ability to track how many people view a menu, and change your menu at any time you can leverage this to add advertising revenue to your book of business.